Osomon was established in Dubai in 2024 to advise principals & their families on matters of strategy, governance, & the quieter business of running enterprises that cross borders. The work is conducted with discretion & by appointment; the Firm does not solicit.
The founder, Max Davies-Gilbert, built Tequila Enemigo over the course of a decade, from a blank page to distribution in the Americas, Europe, & the Gulf, & concluded two liquidity events from the same enterprise. That operating experience, alongside the commodity & markets background of his colleagues, is the foundation upon which the Firm's counsel rests.
Three practices are conducted in concert: Strategic Counsel, Principal & Family Governance, and, for clients of the Firm only, a standing Intelligence commentary on geopolitical & commodity risk.
Advising on growth, market entry, commercial structuring, & transaction readiness for operating businesses owned by principals or families. The work begins at the position, not the pitch: where the business stands in its markets, & what the next chapter should look like. From there to route-to-market, distribution architecture, joint-venture formation, & preparation for sale or succession.
Advising on the architecture of family enterprise: how decisions are taken, how authority passes between generations, & how external counsel, legal, tax, & banking, is coordinated to serve a single long view. An operator's understanding of business risk, applied to the long-term house.
A standing commentary on geopolitical, commodity, & macroeconomic risk, drawn from two decades of commodity-market experience & maintained for the private use of Firm clients. Not circulated publicly. Offered as general market commentary within the context of a client mandate, & never as investment advice or a recommendation to buy or sell any security or instrument.
Max founded the Firm in 2024, following a decade spent building Tequila Enemigo, a super-premium spirits brand, from a blank page to distribution across the United States, the United Kingdom, the European Union, Mexico, & the Gulf. The business gathered upwards of sixty international awards, including several Double Gold & Tequila of the Year wins, & produced two liquidity events: a majority sale in 2023, & a subsequent transaction involving the majority partner in 2026.
That experience is the foundation of what Osomon delivers: designing commercial structures across jurisdictions, building route-to-market from nothing, negotiating with distributors, importers, & key accounts on three continents, & navigating complex multi-party ownership & governance through two exits. Max is also among the founding team of Grey Swan, a multi-family office currently in development.
Lorenzo spent fourteen years at s&p Global Platts, the world's benchmark pricing agency for energy & commodity markets. As Vice-President of Sales, he led global teams across New York, Houston, London, Moscow, Dubai, & Singapore, covering the firm's largest institutional accounts.
Prior to that role, Lorenzo served as Global Head of Strategic Accounts, building the cross-functional frameworks that connected sales, product development, & market analysis to client feedback. His career at Platts furnished a granular understanding of how commodity pricing, geopolitical risk, & institutional decision-making intersect, the analytical foundation behind the Firm's intelligence practice.
James has spent two decades at the intersection of energy, commodities, & digital infrastructure. As Senior Director of Innovation & Digital Strategy at s&p Global Platts, he built & spun out Distro Energy, an ai-powered energy trading marketplace, from concept to independence with the Port of Rotterdam, achieving a €10m seed valuation & commercial traction across aviation, infrastructure, & municipal power in the United States & Europe.
He went on to co-found Salus, the Singapore-based digital trade-finance platform for critical minerals, with a stated ambition of reaching one billion dollars in annual trade flows. Previously he served as Independent Non-Executive Director of the London Bullion Market Association, Chief Executive of Minerals Value Service, & Chief Product Officer at an Abu Dhabi-based metals trading fintech. He is acca qualified.
Osomon works by introduction. Use the form below or write directly; we respond within two working days.
Or write directly to contact@osomon.com.
Osomon llc-fz is licensed in the Meydan Free Zone, Dubai, as a management consultancy. The Firm does not provide virtual-asset services, operate payment infrastructure, arrange deals in investments, or carry on any other regulated financial service. Where principals of the Firm are separately involved in operating ventures that provide such services, those ventures are independent entities regulated in their own jurisdictions & are solely responsible for the services they provide to their own clients.
Osomon llc-fz, Meydan Grandstand, 6th Floor, Nad Al Sheba, Dubai, uae. Trade Licence No 2424778. Data-protection correspondence to contact@osomon.com.
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